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Jewelry, Clothing, Shoes, Accessories

The wearables industry has expanded to incorporate aspects of mental health, fitness and physical health, beauty and more, resulting in a new class of consumerism. In the past few years, wearables brands Bellabeat, Oura and Motiv have launched products that augment the fitness bracelets and smartwatch markets with monitors and trackers packaged as necklaces, rings or water bottles. In addition to the usual sleep tracking, heart rate and pedometer functions, these product features include guided meditation, menstrual-cycle tracking and integration with Amazon Alexa. WOW!